I'm a native New York City Creative Director who helps companies grow brands through focused positioning and design. For over 20 years I've creative directed national consumer brands—leading brand launches, extensions and refreshes at all major retailers from online to product to in-store. 

As Creative Director at OXO, the global housewares leader, I guide the development of brand voice, identity, design and image for omni-channel marketing to support over 1,500 products for the home. I lead the OXO Brand Design Team, a group of seasoned copywriters, designers, photographers, retouchers, production artists and project managers who collaborate to achieve smart, beautiful solutions with maximum efficiency and minimum waste.