Hello. I'm a New York City Creative Director who helps companies grow brands through focused positioning and design. For over 15 years I've led national consumer branding, extensions and makeovers at every level of distribution and guided brand implementation across touch points from online to product to in-store.
As Creative Director at OXO, the global housewares leader, I'm privileged to support our brand through packaging, imaging and e-commerce solutions for over 1,200 products. The Brand Design team I lead features the best designers, photographers, retouchers, production artists and project managers working together to achieve smart, beautiful solutions with maximum efficiency and minimum waste.
I immerse in a brand to gain the client's and consumer's perspectives, then identify and articulate its positioning and formalize creative direction to build a brand that resonates with its audience. I also handle client engagement soup to nuts, and I sell to every level including the C-suite.
When I'm not relaxing with our two great kids, I'm walking Peach, our beagle, or buried in the next novel on my endless list.
I'd love to hear from you. Thanks for visiting.