Omni Channel Brand Experience: OXO Brew Rapid Brewer
The launch of the OXO Rapid Brewer required a fully integrated creative strategy: introducing an unfamiliar product form, navigating a compressed launch window, and ensuring the brand appeared cohesive across every touchpoint. This compact, innovative brewer needed to break through clutter and earn trust within seconds—on a crowded retail shelf and within a one-inch Amazon tile—through a disciplined balance of clarity and restraint.
The work spanned the full ecosystem of launch assets—packaging, retail, eCommerce, video, photography, paid and organic social, performance marketing, and industry events—developed in close partnership with marketing and product development to translate the product’s innovation into clear, consumer-facing storytelling. Visual hierarchy and messaging were aligned across channels, ensuring consistency while adapting to the needs of each environment.
The product launched simultaneously at Target, Amazon, and OXO.com, with creative designed to move seamlessly from shelf to screen. The work focused on simplifying the product story, establishing credibility, and supporting confident purchase decisions in both physical and digital retail environments.
The product has exceeded sales expectations and received industry recognition and consumer acclaim, reinforcing the impact of integrated creative leadership across touchpoints.